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03 · Dusted · AI
River
An AI chatbot and custom MCP platform using RAG to deliver highly accurate brand information, with rich media responses — deployed as a ChatGPT app.
- Role
- AI engineer
- Client
- Dusted
- Timeframe
- 2024 — present
Overview
The story
River is Dusted's internal AI chatbot, built alongside a custom MCP platform that uses retrieval-augmented generation to answer with highly accurate, on-brand information.
It serves rich media responses — not just text — and shipped as a ChatGPT app, making it an early example of agency-focused generative search optimisation.
Highlights
What makes it tick
- RAG pipeline grounding answers in verified brand content
- Custom MCP platform exposing agency knowledge to AI clients
- Rich media AI responses beyond plain text
- Deployed as a ChatGPT app
Stack
Built with
- RAG
- MCP
- Node.js
- ChatGPT apps
Gallery
In the wild
Screenshots are still surfacing — check back soon.